There are an abundance of different strategies one could select to try and improve one’s business in the App Store.
Some software developers decide on the idea, work long and hard on an application to cater it to a specific type of customer by asking, thinking what’s important to this customer, and then polish and polish until it’s the best it can be.
Some developers try some SEO or ASO (App Store Optimization) to improve the ranking of their applications in search engines.
And then, others take a different approach to the business:
I’m not sure which one will make more money but I know which strategy I’m not going to take.
If you are in an especially good mood, search the App Store for a couple of these apps and take a look at the screenshots.