Many developers for the Apple platforms received a questionary from Apple about marketing in the App Store. There’s a lot to be say about the App Stores and a lot to complain, especially in the Mac App Store, which is much more limited than its iOS counterpart. At the recent Release Notes conference, Pieter Omvlee of Bohemian Coding showed one slide that summarized main frustrations that developers have:
But as far as the questionary replies go, Wil Shipley, a well-known long-time Mac developer made a couple of his answers public on Twitter. Really, there’s nothing to add.
I hope the App Store team is listening. pic.twitter.com/kxLiBy4poy
— Wil Shipley (@wilshipley) November 25, 2015
Following recent effect Taylor Swift’s blog post had effect on Apple’s policy towards makes of music, I hereby nominate Wil Shipley to be the Taylor Swift of indie Mac developers.
In his article from more than three years ago, The Mac App Store Needs Paid Upgrades, Wil explains all the troubles of not having upgrade option for software on the Mac App Store. The situation hasn’t changed since then, at all. It should be true for App Store as well, but Wil’s an old-time Mac developer, so his focus is on the Mac App Store.
The fantastic NSConference released free videos from its seventh (and final) conference in Leicester, UK. Many fantastic talks, as usual, ranging from technical to business to inspirational, all in the context of software development.
One of the talks was by Marco Arment, whose main application these days is the popular Overcast podcast client for iOS. In this talk, Marco talks about how marketing should be integrated with the software development process, in this age of overabundance of choice.
Based on his experience with Overcast and previous projects like Instapaper, Macro shows how he approached the various aspects of marketing.
One of the main takeaways from this talk is that app marketing is not something that developers should ignore, nor is it something that should be start when development ends. Rather, marketing should be started before the development starts, as part of the market research, competitive analysis, pricing and ballpark calculations of business viability. The talk describes what works and what doesn’t.
Highly recommended for independent software developers in all fields.
Paddle, who provide various services for iOS and Mac developers, released a short ebook with advice on app marketing. It’s a quick read but has some useful advice.
Download your copy from here.
It’s worth going over if you’re looking to improve your application marketing.